Twitter partners with Microsoft and Google to allow sharing of tweets
Twitter messages will soon be searchable via the Microsoft and Google search indexes.
Deals signed will see the tweets show up in Bing and Google search results almost as soon as they show up on Twitter.
Twitter co-founder Biz Stone, wrote in a blog post: “We very firmly believe the open exchange of information can have a positive impact on the world. Every day we see evidence supporting this belief. Most Twitter accounts are public for a good reason—people find value in openness. An open approach means value for users, value for partners, and value for Twitter.”
He also claimed that Bing took a ‘keen interest in Twitter and worked fast to establish a working relationship with us in line with our open approach'.
Microsoft has moved quickly to set up a standalone Twitter search page that will be accessible via its Bing site, although this will only be available in the US for the moment.
Paul Yiu of Bing's social search team claimed that the notion of the real-time web ‘is one of the most interesting things going on today on the internet'. The Bing-Twitter page, which is currently available in a beta version to US users, allows users to search on a particular topic and change the ordering to ‘Best Match'.
Yiu said: “Here we arrange tweets differently. If someone has a lot of followers, his/her tweet may get ranked higher. If a tweet is exactly the same as other tweets, it will get ranked lower. For example, I saw a tweet from ABC News ranked pretty high in the Best Match mode during the ‘boy in the balloon' fiasco. By the way, you won't see any of your tweets if you protected or deleted them, and tweets don't last more than seven days in our index.”
Google has said its Twitter search service would debut within the next few months.
Marissa Mayer, vice president of search products and user experience at Google, said: “We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months.
“That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favourite ski resort; you'll find tweets from other users who are there and sharing the latest and greatest information.”
Stone said: “Because of our open approach there are many ways to interact with Twitter, and there will be many more to come. As we work to mature our service and platform offerings, we also hope to develop meaningful relationships with companies that share our vision of creating value for everyone involved—especially users.
“Whether it's emerging start-ups, big companies, or people simply sharing information, we're establishing successful partnerships. Also, it's fun.”