Globally, 36 percent of users don't think it's necessary to backup their data, a survey from Avast has revealed.
In Russia that number rose to nearly 50 percent in the study, which measured the data preservation habits of more than 288,000 people in countries around the world, including the UK, Russia, Germany and India.
At the same time, 64 percent of respondents reported that they were more concerned with the data in their device than just the device alone. A quarter of the people surveyed felt their contacts were the most important pieces of information on their phones. Of those who did report backing up their data, 41 percent do it monthly while, a small portion, eight percent, back up their data daily.