Glue4 Technologies has rebranded as Proxama.
As the company seeks to drive the market in smart cards, interactive TV and mobile phones, it explained that there was a need to change as retailers are struggling to link their online and real-world presence.
Dr Neil Garner, founder and CEO of Glue4 Technologies, explained: “As the market continues to evolve and our core consumer technologies develop, we are helping more clients to effectively and painlessly use them to innovate. We wanted a brand that would better express the firm's expertise and the work we do. We chose Proxama as it has resonance in the market, particularly in relation to the sort of simple and easy to integrate solutions we create in contactless payments and ticketing, loyalty and service discovery.”