Internet users are frustrated by security measures and have confused beliefs over issues

News by Dan Raywood

UK internet users are aware of internet threats but are unable to relate them to their own experiences.

UK internet users are aware of internet threats but are unable to relate them to their own experiences.

A report by Foviance and Oracle found that consumers appeared to have contradictory attitudes towards online security and that their perceptions were very much ‘press-led' and fuelled by assumptions of the potential threats and expectations about their rights.

Of those surveyed, a third claimed that they do not trust online security measures. Marty Carroll from Foviance claimed that current security protocols can lead to people engaging in risky habits.

Carroll said: “Someone kept a diary with a list of their passwords and another wrote her username and password on the back of a bank statement, yet in a group they got sympathy as they acknowledged it was silly but needed to be done.”

Carroll also claimed that people were very frustrated with security measures online.
 
“Security can be a core brand value, people are looking and not going back to sites because of security issues. They said that two-factor authentication was appropriate for banking sites but not for retail, and also that security should be more discreet,” said Carroll.

Oracle Security's Des Powley, said: “We have called this survey the human perspective as we looked for a change in the mindset when the customer becomes confused by the process. The retailer can make more money if the customer sticks with them because of a good user experience.”
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