Most of the talk online today has been about getting Take That tickets for the reunited five-piece's shows next year.
Among the tour will be four nights at Wembley Stadium and fans clambering to get their paws on a ticket have experienced multiple website crashes and slow loading pages since they went on sale at 9am today.
Crashing and slow-loading pages may not be news for most music fans, but with technology advances over the past few years surely this sort of thing should not keep on occurring?
Nick Barron, from cloud computing provider Carrenza, which provides cloud hosting support for companies whose websites need to scale quickly to surges in traffic, said: “Although it's a nightmare for Take That fans, unfortunately these types of technical glitches happen more frequently than you might think. Big name acts announcing ticket sales are great for business, but they can put an enormous pressure on websites and can result in huge surges in traffic.
“Today's problems highlight how important it is for companies to ensure that their websites are designed, from the beginning, with the architecture capable of meeting high demand. It's also critical to choose a hosting provider that allows you to flex your resources to meet spikes in demand. It only takes minute for a website to crash, but your reputation can be shattered just as quickly.”
Perhaps the best comment on this came from a friend of mine, who shared his experience: “At 8:30 this morning in the office my desk phone starting ringing. I answered and I had to tell the person that I didn't have any Take That tickets.
“Over 100 calls later in an hour and a quarter it was clear there was a routing problem with some of the numbers advertising tickets which were accidentally being sent to our office.
"It was rather manic as there was only a few of us in the office so I was trying to ask punters which advert they had used. One lady said it was from a full page advert in the Daily Mail, it looks like whichever number was dialled, it was forwarded to our box office. It seems like a system fault (or an idiot made a mistake in the system) which sent loads of calls to us. I could have taken loads of credit details and made loads of people disappointed. Luckily we are all really nice and just tried to let people down gently that they'd have to redial and queue all over again!"
Proof that you should dial carefully? On this ‘greatest day' of them all, you never know who is capturing details.