BDNA launches in the UK to search, discover and collate IT assets

Opinion by Dan Raywood

This week saw the launch of BDNA in the UK whose products 'map out the DNA of IT assets within organisations'.

This week saw the launch of BDNA in the UK whose products ‘map out the DNA of IT assets within organisations'.

Calling itself an ‘IT Genome company', it has set out to solve the biggest problems facing enterprise IT organisations, namely global asset visibility and management, effective asset utilisation and overall cost reduction.

Speaking to SC Magazine, the company's CTO Walker White explained that BDNA was founded to build a catalogue of hardware and software to use as a reference log of what has been released.

He said that customer feedback of the original product offering said that it ‘is useful but we need to understand is what we have got'. He said: “We developed the ‘Insight' flagship inventory solution, and the IT Genome strategy is BDNA getting back to the roots and understanding from a reference point, what is in the environment.

“The analogy to genomics is a very good one, and we have been able to say using our inventory solution customers have been able to save literally hundreds of clients environments. What has become clear is that the differences from one client to the next are very small but the outcomes are very different, one organisation will be very secure with that DNA and another is unsecure.”

At the core of the technology offering is ‘Technopedia', what BDNA calls the world's most comprehensive encyclopaedia of major software and hardware products, containing more than 9.5 million market data points on nearly 87,000 IT products.

White said that this development was ‘the subtotal of work to capture an exhaustive collection of hardware and software'. He said that it categories the network and captures when software was last updated and when its end of life is.

Its IT Genome strategy is based on the theory that every enterprise has an IT Genome - the complex of hardware, software, processes and policies that define the contours of an IT infrastructure and the value it delivers. This comprises its suite of products and services taking advantage of Technopedia to discover, normalise and enrich IT data.

White said: “The IT Genome strategy is about understanding the core components of an organisation that are the foundational building blocks to all of the other processes and projects that are going on and BDNA is capturing that data, setting it up and capturing with relevance as a result of having Technopedia as a source of the two offerings.

It has launched BDNA ‘Discover' and BDNA ‘Normalise' into the suite as product offerings. BDNA 'Discover' is an inventory solution that does not require administrative access to the endpoint, attaches to the network and goes on to the device to get configuration. BDNA 'Normalise' will work with Technopedia and enrich the software.

White mentioned that ‘waste' is able to be determined, and when asked what he meant by ‘waste', he said: “Unutilised or underutilised assets in software and hardware, we have clients who normalise software using BDNA to discover what they have. As we move forward there is nothing to stop us latching up to anything we want to normalise. BDNA Discover looks at anything that is IP enabled.”

One area that can benefit from this sort of identification is licensing and software asset management. Chris Gomes, pre-sales technical consultant Europe at BDNA, said: “We did a project with a customer and they were using F-Secure anti-virus, and by using Discover to normalise and enrich, we were able to discover that some computers didn't have anti-virus at all, while on some machines the anti-virus was installed but because the user had elevated privileges, they were able to stop the service and we were also able to find out-of-date software.”

This launch in the UK, following a new strategy launch in the US in April and in France in June, is in response to rising demand from organisations globally to have solutions that enable full visibility into their IT infrastructures, according to Paul Winters, UK country manager for BDNA.

He said: “This combined with the fact that IT infrastructures are constantly changing and evolving, makes it difficult to keep track of IT assets and their current status.  Enriching asset data with content and context is essential for making informed business decisions.

“The ability to maximise the value of key IT initiatives such as virtualisation, software licence compliance, data centre consolidation and green IT and others depends on your ability to accurately see the state of your IT infrastructure.  The IT Genome strategy provides the content required for any strategic IT initiative – discovering, normalising and enriching asset data to reduce IT cost.”


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