HP eyes small and micro businesses with 'Just Right IT' portfolio

News by Dan Raywood

HP has introduced what it calls the 'Just Right IT' portfolio, with an eye on small business provision.

HP has introduced what it calls the 'Just Right IT' portfolio, with an eye on small business provision.

Introducing technology that it claims will make it easy for micro and small businesses to get the IT capabilities they need, the new portfolio includes server, printer and PC products designed and priced 'just right' to deliver affordability and value to small businesses.

Included is the HP ProLiant MicroServer server, which provides data protection for businesses with up to ten employees. According to HP, it helps companies more effectively centralise information and access files faster so employees can more easily share information, while knowing business and customer data are secure.

Printers have also been launched, including the HP Officejet Pro 8500A e-All-in-One series and HP Officejet 7500A Wide Format e-All-in-One, alongside a collection of storage facilities in a mini-tower that includes a Windows 7 operating system, configurable hard drives and an array of conveniently positioned bays and ports for easy access. It also provides a power-saving alternative for advanced photo, video and audio sharing.

The HP Insight with Microsoft System Center is available as a single console. Designed for midsize businesses that have virtualised servers and storage, HP said that the software, combined with HP support services, can reduce the over provisioning of IT resources.

The company has also introduced voice-over-IP and wireless offerings, as well as simplified deployment of a complete virtualisation environment. New solutions are available through HP channel partners and directly from HP.

Paul Kember, UK and Ireland country manager of industry standard servers at HP, told SC Magazine that as an IT department works as a systems integrator, 29 per cent of their time is spent on keeping things going and virtualisation has only added to the workload.

He said: “There has got to be a better way to free up time and intellect to create smarter IT and develop business, reduce cost and increase revenue. The only way for the CIO to get heard at the [boardroom] table is to cut costs.

“We have launched 'Just Right IT', a brand new portfolio of products that takes the complexity out and asks what a user wants to achieve as an organisation. It is aimed at the small to medium business and very small businesses.

“We have aimed at the real 'cornershop' business who would ask why they need a server? They will grow as a business, in EMEA it is estimated as a $96 billion industry, we are talking about what we can do with the small business and at the heart of it is the MicroServer. This is the lowest end of the spectrum and has growth through the range.”


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