Brand News, Articles and Updates

Twitter pornbots found advertising adult sites, misappropriating hashtags

A researcher who in 2016 uncovered roughly 500 bots programmed to create Twitter posts that advertise pornography found that about 20 percent of them were still active two years later.

Data breach! On winning the reputation game - a question of leadership

Ultimately, responsible handling of data is not about avoiding fines: it is about safeguarding reputation. You can put a price tag on non-compliance with the GDPR, but what price loss of shareholder and customer confidence?

The impact of security on brand perception

Unsurprisingly, online security breaches can severely undermine the trust that a consumer places in a brand, with over 76 percent of UK consumers stating that they have a more negative opinion of a brand following a security breach.