Cisco is to incorporate the Linksys Small Business Channel Partner Program services into the Cisco Channel Partner Program.


The move allows for broader solution choices and increased revenue opportunities as it brings the Linksys Business Series products into the Cisco SMB portfolio and provides Cisco channel partners with access to a more diverse solution.


Dan Schwab, president of D&H Distributing, said: “We have been hoping that Cisco would merge the two channel partner programs into a unified SMB partner program that would span products, services and support. A single Cisco relationship will definitely mitigate challenges and simplify how we do business with our channel partner community."


Andrew Sage, vice president of Small Business Sales, Worldwide Channels at Cisco, said: “We believe that taking a coordinated approach across technology and go-to-market strategies is a natural evolution that brings greater synergies to our customers and channel partners alike."