Communisis has acquired the customer data business Absolute Intuistic.
Absolute Intuistic is a data and analysis business that provides services that help clients use data more effectively in the acquisition, development and retention of profitable customers. The purchase has been completed for a total consideration of up to £12.6 million in cash.
Steve Vaughan, chief executive of Communisis, said: “We are delighted to be acquiring Ai. It is an attractive and high quality business, with strong management that has a track record of building long-term contractual relationships with clients. Customer data is the thread that runs through all of our services.
“The team at Ai is excellent at providing high quality analysis and segmentation to drive smarter campaigns. These services will be a great fit with our recent investments in sophisticated campaign delivery and complement our scale in direct marketing. We share lots of customers, and expect to be able to begin cross-selling between our client bases once integration is complete.
John Regan, chief executive of Ai Data Intelligence said: “The acquisition of Ai by Communisis is a very exciting development. The synergies between the service offerings of the two businesses will allow us to further develop the data and analytics marketplace by joining innovative data and targeting solutions with Communisis high technology communications solutions.”