Only half of consumers in the UK have so far been contacted by brands asking for consent to keep sending marketing materials, even though fewer than 50 days are left before GDPR comes into force, says a recent study.
Mick Mulvaney, head of the Consumer Financial Protection Bureau, has backburnered a comprehensive investigation into Equifax's data protection practices after hackers stole the personal data of 145.5 million American consumers.
A recent worldwide consumer survey found a major disconnect between general fears about cyber-security and the actions taken to protect not only their personal information, but their families from cyber-attacks.
Consumers are finally beecoming aware of the value of their data, and show preference to companies that protect it.
A prediction by Gartner foresees that 6.4 billion connected things will be globally in use in 2016 and will reach 20.8 billion by the year 2020.