Cyber Security Challenge UK has unveiled the winner of its ‘Can you talk security' competition devised by BT and Get Safe Online.
The competition, launched in April, aimed to test the ability of competitors to communicate good security practise to people and to keep small businesses informed on cyber security issues. The winning entry, designed by Leo Pickford, focused on ‘bring your own device' (BYOD) dogs that gave tips and good security practise advice to encourage users to manage the dangers of BYOD.
“The dogs have good intentions but there is an element of unruliness to them and they are neither completely controllable nor uncontrollable,” Pickford said. “This makes them a good metaphor for the challenges surrounding BYOD.”
Pickford, an IT manager at a design company, won the chance to work with creative digital and marketing experts to turn his idea into a nationwide campaign.
“What we liked about Pickford's approach is that he took one of the key security issues that affects him in his working environment and tackled it in a way that he believed would speak best to his colleagues,” said CEO of Get Safe Online Tony Neate. “We immediately saw the potential in his idea and I look forward to seeing the BYOD dogs appearing in adverts of posters across a variety of formats.”
“We must educate the wider population on the role they need to play in securing our future. It is here that creative skills shown by people such as Pickford in this competition will prove so invaluable,” Dr Bob Nowill, director of cyber and information assurance at BT Security, said.