UK employees would be willing to sell their corporate passwords for under £5, less than the price of an Easter egg.
A survey by Ping Identity of 2,000 UK consumers revealed that 48 per cent of them would accept less than £5 for their log-ins, while 30 per cent would give up their corporate passwords for under £1.
John Fontana, identity evangelist at Ping Identity, said: “The fact that personal identity is being rated higher than corporate identity has worrying implications for the safety of a business's intellectual property and brand reputation.
“However, this research shows we are more comfortable and protective of our social networking passwords than anything else. Businesses wanting to attract and retain custom will need to allow consumers access to their sites though online identities we trust, rather than repeatedly getting us to enter our information again and again, creating yet another unmemorable password that we place little value on.”
Just over a third (34 per cent) would demand upwards of £50 for a social media log-in such as their Facebook password, while 29 per cent said they would not sell this information at any price.