More business internet traffic goes to Facebook than to any other internet site.
Analysis of 13 billion URLs used by businesses in the first quarter of 2010, shows that 6.8 per cent of all business internet traffic goes to Facebook, according to Network Box. Google attracted 3.4 per cent of all traffic, followed by Yimg (Yahoo!'s image server) with 2.8 per cent, Yahoo with 2.4 per cent and DoubleClick with 1.7 per cent of all traffic.
The analysis also shows that more business bandwidth (as opposed to ‘hits') is taken up with YouTube videos than anything else, with ten per cent of all corporate bandwidth used on the video-sharing website. Facebook took 4.5 per cent of all bandwidth used, Windows Update with 3.3 per cent, Yimg with 2.7 per cent and Google with 2.5 per cent of all bandwidth used.
Simon Heron, internet security analyst for Network Box, said: “The figures show that IT managers are right to be concerned about the amount of social network use at work. There are two real concerns here: firstly that employees will be downloading applications from social networks and putting security at risk; and secondly the amount of corporate bandwidth that appears to be being used for non-corporate activity.”
Sunbelt Software's research office manager Tom Kelchner, said: “The assumption here is that all this traffic is personal browsing and not work-related. That actually might be a more complicated issue than a first glance indicates. Certainly people use Google for work. I look things up a dozen times a day.”