Imperva has announced the launch of a new strategy to allow web hosters to help small businesses with web application protection.

Officially a spin-off named ‘Incapsula', it will help web hosters give small to medium businesses (SMBs) a firewall service that will manage website security and performance for any domain that they own, even if it is hosted by a third party. For hosters and other service providers, Imperva said that Incapsula enables website security to be extended to an entire customer base. 

According to the company, Incapsula inspects all incoming traffic to any subscriber's website and compliments Imperva's SecureSphere cloud capabilities. The SecureSphere Web Application Firewall (WAF) provides protection for cloud-based web applications against complex and sophisticated attacks as well as offering a route to PCI DSS compliance and the ability to instantly mitigate known application vulnerabilities.

The company also said that SecureSphere supports all major cloud deployment models, Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) and is available by deploying physical or virtual SecureSphere appliances within a cloud data centre.

Gur Shatz, CEO of Incapsula, said: “Incapsula's service helps web hosting companies provide SMBs with an easy, affordable way to defend their web applications against external hackers. Given the nature of today's indiscriminate, bot-based attack methods, small businesses are subject to significant cyber attacks and require enterprise-class protection.”

Chris Drake, CEO of FireHost said that the SecureSphere solution gives it ‘a scalable web application security platform that can handle our rapid customer growth'. “As part of our core service, all customers are protected from web attacks using the SecureSphere Web Application Firewall. We're also excited to offer premium data security services for HIPAA and PCI compliance based on SecureSphere database activity monitoring and file activity monitoring products,” he said.