UK internet users are aware of internet threats but are unable to relate them to their own experiences.

A report by Foviance and Oracle found that consumers appeared to have contradictory attitudes towards online security and that their perceptions were very much ‘press-led' and fuelled by assumptions of the potential threats and expectations about their rights.

Of those surveyed, a third claimed that they do not trust online security measures. Marty Carroll from Foviance claimed that current security protocols can lead to people engaging in risky habits.

Carroll said: “Someone kept a diary with a list of their passwords and another wrote her username and password on the back of a bank statement, yet in a group they got sympathy as they acknowledged it was silly but needed to be done.”

Carroll also claimed that people were very frustrated with security measures online.
“Security can be a core brand value, people are looking and not going back to sites because of security issues. They said that two-factor authentication was appropriate for banking sites but not for retail, and also that security should be more discreet,” said Carroll.

Oracle Security's Des Powley, said: “We have called this survey the human perspective as we looked for a change in the mindset when the customer becomes confused by the process. The retailer can make more money if the customer sticks with them because of a good user experience.”