Mobile users are more concerned about the data and information stored on their phone than identity theft or theft of the handset itself.
According to a survey of 1,000 UK smartphone users, 83 per cent are concerned about the data and information stored on their phone, while 69 per cent worry about the possibility of identity theft and 48 per cent on the loss of the handset itself.
The research also found that two-thirds (67 per cent) of mobile users would like more information from their mobile network operator on how to protect themselves from mobile security threats, as the research found that users are open to mobile security risks.
Half (50 per cent) would open an SMS text message from someone they don't know, 36 per cent would open an email on their mobile from someone they don't know and 32 per cent save login information such as passwords on their device.
Gareth Maclachlan, COO at AdaptiveMobile, who conducted the survey, said: “Whilst there is evidence that smartphones have reduced levels of customer churn, how operators now respond to the increasingly sophisticated security landscape to safeguard their subscribers' data will determine whether their customer relationships can continue to be characterised by trust and loyalty.
“As trusted providers, customers are looking to their mobile operator to lead the way with mobile security, providing guidance and education as well as protecting their data and wallet. Mobile network operators can either rise to the occasion and be seen as industry leaders in mobile security or wait for others to lead the way and risk jeopardising not only their customers' personal data but also their trust and custom.”
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