Global information security company NCC Group has found that almost eight in ten (77 percent) people do not feel very safe when shopping online – with many of these shying away from favoured retailers as a result.
That's the headline statistic from the firm's ‘Trust in the Internet' survey, which also reveals that 64 percent of consumers believe they are likely to be a victim of a security breach within the next year and are doing less online shopping due to security concerns.
The survey questioned 10,000 people in the US and UK.
“The convenience of online shopping is a significant pull for many consumers and spend around peak retail periods has increased year-on-year,” said Rob Cotton, CEO of NCC Group.
He adds, “Demand on retailers to address security is reaching a critical point. The recent spate of high profile data breaches has clearly had an impact on online trust and consumers are now placing responsibility squarely with retailers to tackle this issue. Some 84 percent of consumers believe companies should compensate customers financially for their loss if they experience a breach.
“Businesses now need to step up and make securing their customers' data a top priority.”