Representatives from Barclaycard, British Airways, Disney, Heartland Payment Systems, PayPal, RSA, Cisco and Wal-Mart Stores are among the new board of advisors for the PCI security standards council.

Elected by the council's 600+ participating global organisations, the board of advisors develop standards and play a critical role in soliciting feedback and ideas, leading special interest groups and help the council fulfil its mission to raise awareness and adoption of PCI standards.

The new board, which also includes representatives from Cartes Bancaires, Cielo, Citi, European Payments Council, First Data Corporation, Ingenico, International Air Transport Association, JPMorgan Chase & Co, McDonald's, Tesco Stores, TSYS, VeriFone Systems and Woolworth's, will kick off its work in June with its first face-to-face meeting with Council management.

Additionally, the board will play a leadership role in driving the first formal feedback period in the current lifecycle beginning in November, working with participating organisations to solicit their feedback for the ongoing enhancement of the standards.

Bob Russo, general manager of the PCI security standards council, said: “Industry participation is crucial to our work here at the council. I am ecstatic to see the record number of people who were involved in this year's election process and the breadth of experiences and perspectives that this new board represents.

“As we continue to strengthen the standards and their adoption globally, this group will play a leading role in the protection of cardholder data against security threats worldwide.

Jeremy King, European regional director of the PCI security standards council, said: “I am thrilled about the increase in European representation on the board this term. It is a testimony to the excellent work and collaboration that is taking place in Europe to drive payment security forward. With their input, I'm confident that we can continue to make great strides in engaging European stakeholders in this important global initiative.”