A new feature that enables online retailers to send a promotional SMS message and a one-time password has been launched by Commerce Media.


The feature is part of its Celo product, and is designed to allow secure access to e-commerce websites. Celo is a two-factor authentication solution built around a user's own mobile phone, and can help counter the increasing risk of online fraud.


Michael Robertson, managing director of Commerce Media, said: “This is an innovative combination of effective security to combat payment fraud with the facility to reach consumers with relevant and timely marketing messages.”