Storage Expo is to be incorporated into a new event dedicated to the IT community and professionals working to deliver next generation IT infrastructure.

Reed Exhibitions' 360°IT is to take place at Earls Court 1 on 22nd - 23rd September 2010, offering the entire IT department the opportunity to gain crucial knowledge and advice on the latest products, solutions and trends to drive a business forward.

Natalie Booth, event director of Storage Expo, said: “In the storage market over the last few years, we have seen major vendors acquiring and collaborating with companies in the information management, ECM, IT security, business continuity, risk management and most recently, virtualisation and cloud fields.

“We also recognise that the roles of IT professionals are changing and a 360° vision of the IT infrastructure and IT department is needed, combined with the ability to support the growth requirements of a business.”

Jon Collins, CEO and managing director of Freeform Dynamics, said: “Today's IT infrastructures can no longer be considered in terms of technology silos, for two reasons: first, that a number of innovations like virtualisation and cloud run across infrastructure layers such as storage, server infrastructure and so on, and second that the dependencies between the layers themselves make it impossible to consider any one technology area by itself.

“For this reason, I welcome and strongly support Reed Exhibitions efforts to define an event which meets the real needs of IT decision makers today.”