Today Thales announced the results of its survey into attitudes towards organisations that have experienced data breaches.
Respondents were asked: “If you found out an organisation whose products or services you use had multiple data breaches, which of the following best describes how you would react?”
16 percent – I would continue to use their products or services as usual
27 percent – I would limit my usage of their products or services
37 percent – I would only use their products or services if I had no alternatives
20 percent – I would stop using their products or services completely
The survey also questioned respondents on what they would be most concerned about following a breach of their personal information. The results showed that theft of money from bank accounts was the primary concern, second to identity theft.
38 percent – My identity being stolen
9 percent – My account login information being stolen
7 percent – Receiving more spam emails
“The theft of money from someone's bank account as the result of a breach is a very tangible fear, but realistically it is much less likely than other outcomes,” continued Cates. “The implications of identity theft should pose far more of a concern, as they can be extremely painful and long lasting, with clean-up from incidents taking months or even years, and having long term effects on using and obtaining credit when it is really needed. Once your data is ‘in the wild', your life is never the same.”