The UK government is more trusted than banks, social networks and the NHS when it comes to keeping data safe.
According to a survey of 2,000 consumers by LogRhythm, it found that 25 per cent consider the government to be trustworthy when it comes to keeping records safe, as opposed to banks (ten per cent), social networks (19 per cent) and the NHS (eight per cent).
However, 81 per cent felt that organisations need to try harder when it comes to securing records, and 69 per cent would want to be informed immediately when their data is put at risk.
Ross Brewer, managing director and vice-president of international markets at LogRhythm, said high-profile incidents such as the Sony and Lush attacks have demonstrated to consumers how important a data breach can be.
Meanwhile, 74 per cent of respondents felt that every affected customer should be informed following a data breach, compared with only two per cent who believed that no action was necessary; 55 per cent said organisations should be forced to improve their IT systems.
Brewer said: “Organisations need to look at these findings and realise that unless data security is improved, they will lose customers and the bottom line will be affected.
“In November, the European Commission publishes the new version of its Data Protection Directive following a consultation that wrapped up in September. This will include recommendations regarding a mandatory data breach disclosure law covering public and private sector organisations. As a result, it will be much easier for the public to identify, and boycott, those organisations that are being irresponsible when it comes to data protection.”
The public also seem to be largely unaware of the work of the Information Commissioner's Office (ICO) – 64 per cent of those questioned had not heard of the ICO, and of those that had done so, only 33 per cent thought it was doing a good job of ensuring UK organisations keep customer data safe.