Twitter said that June has been its ‘worst month since last October' from a site stability and service outage perspective.
The website's communication spokesperson Sean Garrett said on the website's blog that this month would see a rocky few weeks, as it worked through tweaks to its system in order to provide greater stability at a time when it was facing record traffic.
He said: “We have long-term solutions that we are working towards, but in the meantime, we are making real-time adjustments so that we can grow our capacity and avoid outages during the World Cup.
“As we go through this process, we have uncovered unexpected deeper issues and have even caused inadvertent downtime as a result of our attempts to make changes. Ultimately, the changes that we are making now will make Twitter much more reliable in the future. However, we certainly are not happy about the disruptions that we have faced and even caused this week and understand how they negatively impact our users.”
Twitter has faced serious traffic congestion during World Cup games, with its trending topics generally dominated by issues surrounding the current game being played, other matches and notable figures such as Argentina manager Diego Maradona and Portugal winger Cristiano Ronaldo.
Garrett claimed that ‘record traffic and unprecedented spikes in activity are never simple to manage', but while it was aware of the likely impact of the World Cup, it did not anticipate ‘some of the complexities that have been inherent in fixing and optimising our systems before and during the event'.
So in short Twitter is performing ‘relatively short planned maintenance on the site' which will see it taken down. “We will not perform this work during World Cup games, and we will provide advance notification,” said Garrett.
As I said a week ago before the first game, this could be named as the first ‘techno-friendly' World Cup due to the number of people on Facebook, Twitter and blogging during the tournament, while media sites have clambered to attract fans to their mixtures of comment, video and analysis.
It is surprising that Twitter has struggled under such weight of use and that it was not better prepared, then again it does come down to the pressure of preparation and ‘disaster scenario'.
You can only imagine that it is counting the days down until Saturday when the second stage begins and the number of matches being played decreases to two a day. At the same time I suspect that there is a feeling of smugness at Twitter HQ as its users use the service en masse during each game.
Interestingly research by allfacebook.com has found that Chile is the most popular World Cup team, not only do they have the most fans at just under 420,000, but they also have the highest number of fans as a percentage of the country's internet population. England comes in third behind Italy and ahead of the USA, Argentina, Mexico and Greece.