Veracode has announced the launch of its Mobile Application Reputation Service (Mars) that it claims includes mobile application intelligence and helps prevent inadvertent data leakage on risky mobile applications.
According to the company, Mars equips organisations with a comprehensive and quantitative risk analysis on mobile applications supplied by public app stores, commercial developers and enterprise developers.
Using Mars, Veracode conducted an analysis of the most popular mobile applications used within enterprises today. The results showed that many of these apps access confidential and sometimes personal data on the mobile device, and expose sensitive information to unknown parties.
Sam King, EVP product strategy and corporate development at Veracode, said: “During our initial analysis of mobile applications we found that 91 per cent of the top mobile apps unnecessarily expose a user's personally identifiable information. Despite this, most mobile users and businesses aren't aware of the risk these apps pose to their organisation.
“Our Mars shines light on the behaviour of these applications. When used in conjunction with mobile device management or mobile application management solutions, enterprises have a powerful tool to both inform and enforce their mobile risk management policies.”