VeriSign has added the buySAFE merchant bonding solution to its offering for online businesses.
Under the agreement, VeriSign will promote the buySAFE solution along with its Secure Sockets Layer (SSL) Certificates and Secured Seal solutions. The buySAFE bonding solution aims to assure shoppers that the merchant is reliable, stable and able to deliver on the promises made.
The buySAFE bond option in the checkout provides shoppers a choice to purchase a bond with two benefits: a full guarantee of the transaction terms of sale up to $25,000, and 30 days of identity theft protection service.
Jeff Grass, president and CEO of buySAFE, said: “We are excited about our alliance with VeriSign, as we offer highly complementary solutions for online merchants. At a time when consumer confidence is low and online shoppers feel uncertain, the confidence that online merchants can build with VeriSign and buySAFE is invaluable.”
Chris Babel, VeriSign's senior vice president and general manager, authentication, said: “Combined with VeriSign SSL protection and the VeriSign Secured Seal, buySAFE's bonding solution enables online merchants to build greater confidence with online shoppers, helping drive conversion rates and revenues."